Getting Started with GiveBack

Your complete guide to running successful fundraising campaigns. Turn every sale into an opportunity to make a difference.

Last updated January 2025

What is GiveBack?

Remember those school fundraisers where you sold candy bars or wrapping paper? They worked because you instantly had a motivated sales team. GiveBack brings that same energy to your Shopify store.

GiveBack turns your customers into advocates by letting them support causes they care about with every purchase. When your recipients share their fundraising links, they become an extension of your sales team—driving traffic and sales while raising money for their cause.

Set Your Timeline

Choose when your campaign runs

Pick Your Products

Select which items are eligible

Add Recipients

Choose who receives donations

Good to know

GiveBack tracks donations and provides detailed reports, but you handle the actual fund distribution to recipients. This gives you full control over timing and payment methods.

1 Add GiveBack to Your Checkout

Required

This is where your customers will see recipients and choose who to support after completing their purchase.

Quick Summary

  1. 1. Go to Settings → Checkout → Customize
  2. 2. Navigate to your Thank You page
  3. 3. Click Add App Block and select GiveBack
  4. 4. Repeat for the Order Status page
  5. 5. Save your changes

Why both pages?

The Thank You page only appears once. If customers refresh or return later, they'll see the Order Status page instead. Adding GiveBack to both ensures every customer can choose a recipient.

2 Add Fundraising Banner to Products

Optional

Show customers they're supporting a cause before they even add to cart.

The fundraising banner appears on product pages during active campaigns. It only shows for products included in your campaign, helping customers understand their purchase makes a difference.

Theme Compatibility

This feature requires a Shopify Online Store 2.0 theme. If your theme doesn't support app blocks, GiveBack will still work—customers just won't see the product page banner.

3 Create Your Campaign

Set up your fundraiser in just a few minutes.

Every campaign needs three things:

When

Start and end dates for your fundraiser

What

Which products are eligible

Who

Your fundraising recipients

You'll also choose your donation amount—either a fixed amount per item (e.g., $2 per product) or a percentage of the sale (e.g., 10% of eligible products).

Campaign setup screen showing date selection and donation amount options

4 Select Eligible Products

Choose which products contribute to your fundraiser.

You have two options for selecting products:

By Tag

Automatically include all products with a specific tag. Great for ongoing campaigns—new products get included automatically.

Individual Selection

Hand-pick exactly which products to include. Perfect when you want precise control over your campaign.

Product selection interface

5 Add Fundraising Recipients

Set up the organizations or causes that will receive donations.

First, choose how customers will select their recipient:

Selection method options
Show All Recipients

Customers see all recipients and pick their favorite. Great for public campaigns with multiple organizations.

Custom Codes

Customers enter a code to support a specific recipient. Perfect for private fundraisers or tracking referrals.

Then add your recipients. Depending on your plan, you can have up to 3 or 15 recipients per campaign.

Adding recipients to campaign

The Power of Multiple Recipients

Adding multiple recipients creates friendly competition and increases engagement. Each recipient becomes motivated to share your store with their community, expanding your reach while raising more funds.

Customer selecting their preferred recipient

When customers have multiple recipients to choose from, they see a selection interface after checkout.

6 Track Your Campaign's Progress

Monitor donations and see how each recipient is performing.

Once your campaign is live, your dashboard shows real-time stats including total donations, per-recipient breakdowns, and eligible orders. Use these insights to celebrate milestones and keep your recipients motivated.

Campaign dashboard showing donation progress

Tips for a Successful Campaign

  • Share recipient links — Give each recipient their unique URL or QR code to share with their community
  • Post updates — Keep recipients informed about their progress to maintain momentum
  • Celebrate milestones — Announce when you hit donation goals to generate excitement

Ready to make a difference?

Set up your first fundraiser in under 5 minutes. Turn every sale into an opportunity to give back.